ABN AMROItaúPHILIPS
15+ YEARS · ONE OPERATING INSTINCT
The categories changed.
The standard did not.
From sustainability and consumer brands to subscriptions,
marketplaces, faith-tech and AI-native product building.
SELECTED EXPERIENCE
Built across categories.
Built across categories.
Connected by one instinct.
Companies and brands I helped build, grow or transform — shown by chapter, not as borrowed prestige.
DovecloseupHellmann’sKnorrAdeSRexona
SWIFTWILD FORK
BIASAPALETAS WEY
PlayKidsLeiturinhaGoomerGlorifyHallowNeighbor
Accountability before marketing
Biology at UNICAMP led into socio-environmental risk at ABN AMRO, sustainability at Itaú and public-policy and circular-economy work at Philips. The work began with systems, consequences and responsibility — long before growth became the title.
ABN AMRO · Itaú · PhilipsBrands, channels and operating rigor
At Unilever and JBS / Swift, strategy had to survive distribution, pricing, retail execution, category economics and consumer behavior. That discipline later became the foundation for building digital markets.
32 Unilever brands · US$6M client investments · national retail innovationGrowth beyond acquisition
At PlayKids / Leiturinha, product strategy covered 180K+ subscribers and helped reduce churn from 6% to 3.5%. At Goomer, the work moved into B2B SaaS, PLG and digital restaurant experiences accelerated by the pandemic.
180K+ subscribers · churn 6% → 3.5% · B2B SaaS / PLGAPAC / Indonesia, LATAM and seven language regions
Work in Bali with BIASA and Paletas Wey across fashion and consumer businesses expanded the cultural lens. Glorify and Hallow turned that instinct into international operating systems across Brazil, Latin America, Europe, the Philippines and 7+ language regions.
BIASA · Paletas Wey · Bali · Brazil · LATAM · Europe · PhilippinesMarkets built from zero
Glorify LATAM became the global growth engine. Hallow Brazil grew from 300K to 5M+ downloads under my responsibility, reached the #1 position on both app stores and passed 50 million prayers completed by Brazilians.
Glorify social 50K → 1.3M · Hallow 300K → 5M+Judgment with new leverage
At Neighbor, AI experimentation helped surface marketplace-supply quality and high-potential Power Hosts. With WiseSeed, my own faith-driven money and responsibility app for kids and families, I orchestrated LLM tools across product, code, QA and launch to ship an iOS product without an engineering team.
Neighbor · AI-native operating systems · Owned product: WiseSeed
At Christ the Redeemer — a personal photograph, distinct from the Ash Wednesday campaign projection featured in the Hallow case.
BScBiological SciencesUNICAMP
MBAManagement & Environmental TechnologiesUSP
MBAMarketing, Branding & GrowthPUCRS
The common thread is not an industry.