Fitch & Co
Growth Advisor · Fractional CMO
Grounded in data. Built for execution.
Growth advisor and fractional CMO for consumer apps, marketplaces, and purpose-driven brands scaling into new markets.
Wife · Mom · Christian
The Story
I am a growth marketing executive with 15+ years building category leaders across the US and Latin America. From Unilever to Glorify to Hallow to Neighbor, I take early-stage products and make them undeniable. I have scaled brands in Brazil, and I have scaled them in the United States. I find what others miss, and I deliver anyway.
At Hallow, I led the entire Brazil operation from the ground up, growing from 300K to 5M+ downloads and making it the first meditation or wellness app to reach #1 in Brazil, a position held for two consecutive years. At Neighbor, the #1 storage marketplace in the US, I uncovered critical attribution errors that had gone undetected for years and still delivered a 14.85X quarterly goal while setting all-time revenue and acquisition records, all while improving the quality of supply.
Faith-driven. Results-obsessed. My work is my offering.
"Whatever you do, work at it with all your heart, as working for the Lord, not for human masters, since you know that you will receive an inheritance from the Lord as a reward. It is the Lord Christ you are serving."
Colossians 3:23–24Track Record
2025 – Present
Head of Host Marketing
2022 – 2025
Director of International Marketing → General Manager, Brazil
2021 – 2022 · 22nd Hire
Head of Growth, LATAM
2012 – 2015
UFLP — e-Commerce, Trade Marketing & Brand
2015 – 2016 & 2019 – 2020
Category Manager → Senior Brand & Digital Marketing Manager
Case Study
On Ash Wednesday 2025, for the first time in 95 years of the Sanctuary's history, the Bible was projected on Christ the Redeemer. Matthew 11:28 — "Come to Me." A call to Brazil to pray the Lenten season together.
The result: Hallow reached #1 on both App Store and Google Play in Brazil for the second consecutive year — during Carnaval, competing against global brands with million-dollar budgets and thousands-person teams.
"The goal was never to go viral. The goal was to call Brazil to pray. We invited the largest Catholic nation on earth to stop during Carnaval — the loudest, most festive week of the year — and come to the foot of the Cross. The rest was the Lord."
Stephany Ibrahim Fitch
GM Brazil · Hallow
As Seen In
Exame
Brazil's leading business publication — Hallow beats WhatsApp, TikTok and Instagram as the #1 most downloaded app in Brazil during Carnaval
Jovem Pan
Brazil's largest Catholic broadcast network — Hallow and the Archdiocese of Rio project Christ the Redeemer in prayer for Pope Francis
Vatican News
Official Vatican media — Stephany Fitch quoted directly on the historic Hallow and Sanctuary of Christ the Redeemer partnership
Hallow Official
Official campaign release — "Stephany Fitch, General Manager of Hallow Brazil" quoted twice on the Christ the Redeemer campaign
"@Stephany Fitch your day in Lent was the one I cried the most watching! Congratulations on this BEAUTIFUL STORY!"
Thaeme Mariôto
Brazil's most beloved Catholic artist · 6.7M Instagram followers · Featured in Hallow Quaresma 2025
Track Record
Organic Impressions in One Month
$15K budget · Christ the Redeemer partnership · tier-1 media + national TV · zero paid media
App Store & Google Play · Brazil
Hallow · two consecutive years during Carnaval · first prayer/wellness app to reach that position
Downloads · Hallow Brazil
300K → 5M+ · 500% YoY in year one · full operating model built from zero including team, partnerships, and monetization
Users · Glorify LATAM
500K → 8M · 80% of global results · WAU +435% · lowest CPI across all markets · supported Series B fundraise
Organic Social Followers Built
500K · Hallow Brazil · 1.3M · Glorify Brazil · 420K · personal missionary page
Retail Locations · Store Within a Store
Pioneered a new channel prototype for Swift/JBS · a store-within-a-store model now consolidated across hundreds of locations nationwide in Brazil
Fitch & Co
Fractional Chief Growth Officer
Senior growth leadership, embedded, without the full-time hire. I own the strategy, run the experiments, manage the team, and deliver the results. I bring a proven playbook in acquisition, attribution, LTV, and retention from Day 1, and I leave systems behind, not dependencies.
Consumer & Purpose-Driven App Growth
From zero to millions of users across faith apps, wellness apps, and lifestyle products. Full-funnel: paid, organic, influencer, partnerships, lifecycle, and community. I know how to build movements, not just install numbers.
Growth Diagnostics & Attribution
An intensive audit of your attribution model, LTV pipeline, and acquisition strategy. I have found P0 bugs missed by five predecessors over five years, and still hit target the same quarter. If something is broken in your data, I will find it and show you what it has been costing you.
Strategic Partnerships & Earned Media
The right partnership can outperform any ad budget. I have built activations that generated 100M+ organic impressions with five-figure investments, by placing brands where culture and attention converge. 80+ macro influencers, 100+ institutional partnerships, tier-1 national media.
Speaking & Thought Leadership
Available for keynotes, panels, and executive forums on growth leadership, faith-driven business, and scaling consumer apps. Featured in Vatican News, Exame, and the documentary Show Me Your Glory. Fluent in English, Portuguese, and Spanish.
US & International Market Expansion
I have taken brands across borders, from Brazil into the United States and across Latin America. From Wild Fork (JBS) to Neighbor, the #1 storage marketplace in the US, I understand what it takes to localize, scale, and win in new markets at every stage of growth.
What Others Say
An absolute honor and privilege to work together. You are a hero. So many who met the Lord through your work.
CEO & Co-Founder · Hallow ($157M raised)
Stephany built Hallow Brazil from scratch, making it the #1 app in the App Store two years in a row. She consistently demonstrated full ownership, leading initiatives end-to-end from strategy to execution — and trained teammates across the globe.
Director of International Partnerships · Hallow
Stephany is a powerhouse of creativity and passion. At Unilever, her ability to see the bigger picture while keeping the consumer at the center of every strategy was remarkable. Any organization is fortunate to have her.
Marketing Strategy & Culture-Driven Growth · Unilever
I worked with Stephany twice — first as a colleague, then with her on my team. She led the social media transformation at Swift, scaling from 22 to 600+ store locations and launching the store-within-store channel inside Walmart, Pão de Açúcar, and Casino. Strong, decisive, laser-focused on results.
Omnichannel Marketing Director · Wild Fork Foods · Former direct manager
Stephany is one of the most dedicated, passionate and hardworking people I have had the honor of working with. Her drive and conviction for excellence is unsurpassed. She thoroughly understands the market and knows how to build and empower a team to excel in it.
Content Visionary · Emmy Award Winner
Stephany stands out as a sharp, purpose-driven professional who combines strong analytical thinking with genuine empathy. Her ability to connect strategic vision with practical execution is remarkable — she mobilizes people and resources to bring opportunities to life.
Managing Partner · M&G Investments Brazil
Steph has a high-level vision that translates into strategic plans and decisions. She's an outstanding leader and mentor who invests in her team. Whoever gets the opportunity to work with her would be incredibly lucky.
Senior Marketing Manager · Glorify
Your day in Lent was the one I cried the most watching! Congratulations on this beautiful story!
Brazil's most beloved Catholic artist · 6.7M followers
Beyond Work
I co-lead House of Glory as a Senior Pastor and missionary. Everything I build professionally is for the glory of the Lord Jesus Christ. My work funds this calling because impact does not wait.
Stephany and her husband Joshua give their time, resources, and lives to the apostolate — not as a program, but as a calling. They go to the favelas, the streets, and the forgotten places. They bring the Gospel, food, prayer, and hope. They carry the Cross through the city because the broken, the contrite, and the lost deserve to know that Jesus Christ is real.
São Paulo · Atibaia · Rio de Janeiro
Fluent in English, Portuguese, and Spanish. I am also a Senior Pastor and Missionary at House of Glory, a faith community with hundreds of baptisms and significant reach across Brazil. I am featured in Show Me Your Glory, a documentary released to 1,000+ US theaters and streaming on Amazon Prime and Apple TV, with a 98% score on Rotten Tomatoes and 9.1 on IMDb.
Featured Documentary
My story is one of eight true testimonies featured in Show Me Your Glory — a documentary about people who, through pain and suffering, encountered the Lord Jesus Christ.
500+
Baptisms
400K+
Followers on Facebook
100s
Missionaries Sent
22M
City of São Paulo
The Foundation
"Whatever you do, work at it with all your heart, as working for the Lord, not for human masters, since you know that you will receive an inheritance from the Lord as a reward. It is the Lord Christ you are serving."
Colossians 3:23–24
For the Glory of God
Let's Connect
Whether you need a growth partner for your US or LATAM expansion, a strategic advisor for your app, or a thought leader for your next event, I would love to hear from you.
